About Full Advisor Coaching

What’s in a name? Why “Full Advisor”?

Because too many coaches focus solely on business success. We believe working toward your personal fulfillment is just as important as having a thriving firm.

Yes, we’ll help you develop strategies and systems to create your firm’s Version 2.0, nurture the next generation of leadership, or surpass whatever goal you’re reaching for right now. Of course we’ll offer support and accountability.

But our coaching takes a whole-person approach. 

So we’ll also focus on how you approach challenges, manage pressure and anxiety, use your time and energy, and more — to help you cultivate a balanced life with the freedom and fulfillment nearly every entrepreneur ventures out on their own to find.

Who we work with

Full Advisor Coaching works with seasoned entrepreneurs in the financial advice industry, from RIA founders to the next generation of leaders.     
Does this sound like you?

You’re growth-minded and driven.

You want to be engaged, share your wisdom, inspire your team, and connect with clients — now and in the years ahead.

You welcome coaching to help you achieve the ambitious goals you’ve set for your firm and yourself.

You care about living a full life beyond your firm: family and friends, health and wellness, travel or living abroad, giving back to the community.

If so, we may be a perfect fit.


I’m Kristin Harad.

After years in financial services marketing with Visa, Charles Schwab, JPMorgan Chase, and more, I set out on my own in 2006.

I founded VitaVie Financial Planning, the first fee-only financial planning firm focused on expectant parents and growing families in the San Francisco Bay Area. I started from nothing and grew it to a six-figure business in less than three years.

The freedom of entrepreneurship brought on a sense of satisfaction and fulfillment I’d always craved.

And I wanted to help other firm leaders achieve the same. So in 2014, I transitioned full time into training and coaching independent financial advisors.

Why I do what I do

I started this coaching business because I spent years creating the strategies and systems that worked to grow my firm — and created a life I loved in the meantime. 

When I started sharing what I’d learned launching and growing my own successful RIA, I discovered the joy that comes with helping fellow entrepreneurs achieve their dreams, within and beyond their firms. 

I’ve helped hundreds of financial advisors and know what works for solo practitioners, boutique firms, and enterprise RIAs alike.

And I’m ready to help you, too, as you renew your entrepreneurial energy, focus on what’s most important as a leader, and discover the success and fulfillment you’ve been searching for.


In 2018, my dream of living abroad finally came true. I moved with my family to Sydney, Australia, and ran my business from Down Under for nearly three years before returning to San Fransico. 


Kristin’s credentials

Certified Financial Planner™ professional

Certificate, Personal Financial Planning
 (UC Berkeley)

Bachelor of Science, Economics 
(The Wharton School, University of Pennsylvania)

Kristin also trained in life coaching at The Coaches Training Institute to help her clients better identify and achieve their goals.